How to Create Killer Blogs, Podcasts, Videos, Ebooks and Webinars

Description

Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous
opportunity to engage directly with your customers or would-be customers. That is a lucky thing, because instead of creating awareness about your company or your brand solely the old-school way (by annoying people with advertising, bugging them with direct mail, or interrupting them with a phone call during dinner), you now have an
unprecedented and enormous opportunity.

Now, thanks to the advent of the Internet and, more specifically, the rise of web-based tools and technologies, you can create online content—blog posts, videos, webinars, and web sites—that will attract customers to you, so you won’t have to chase after them. What’s more, you can entice your customers to share that content with each other, all across the Web.

Produce great stuff, and your customers will come to you. Produce really great stuff, and your customers will share
and disseminate your message for you.

More than ever before, content is king! Content rules!