The Ultimate Beginner’s Guide to Mastering Facebook Advertising

Description

This is a practical book. The main goal is to give you an actionable roadmap for a total makeover of your Facebook business strategy that will increase your audience growth and deliver real business results.

Because you can’t succeed in social media marketing without a strategy, this book takes you through the strategic process of planning and building a Facebook business presence. You will learn how to attract new customers through a magnetic Facebook community built around your own unique brand of content.

You’ll also learn how to gather not just Likes – but the right kind of Likes – that can move your business ahead and bring you profits and more market share.

This book will show you how to:
– Choose the right Facebook settings for your business
– Use actionable worksheets and templates to develop and execute your Facebook
marketing plan
– Choose which free marketing plugins, apps, and CTAs to use
– Optimize your Facebook profile and content
– Boost your organic engagement
– Identify the right advertising tools for your business
– Build targeted user profiles
– Use Facebook’s Ad Manager
– Attract fans to your content
– Get new Likes and convert them into leads
– Track and measure success
– Use Facebook Custom Audiences for hyper-targeting and remarketing
– Avoid common Facebook marketing mistakes and pitfalls